After making an advertisement for the newspaper, and finding out the results of how it worked out, it was time to come up with an idea that will bring in results faster and in higher volumes (more than 0!). It’s time to do a little guerrilla marketing, and after searching around, I think I found the perfect solution (at least I hope so!). They are called rip hangers. Essentially they are just regular door hanger advertisements, but the bottom 15% or so can be torn off. This is perfect to have you business card, or in our case, a coupon for 50% off all home services.

I think door hangers are great because the advertisement is right there. The potential customer may just throw it away, but they are forced to at least get a glimpse of the front, and if something entices them enough, they will look at the rest. Usually the door hangers I get are from restaurants, they are white with may one or two colors, and nothing really stands out enough for me to actually look at it. We’ll be doing full color and big lettering, hopefully enough to stand out and at least garner a look.

We’ll be getting 2,500 of these rip hangers printed, and 48HourPrint.com will be doing the printing. It will run us about $300. By just pulling in less than 10 customers, or even just one business customer, we should be able to easily make that money back. I’m really hoping that this will turn things around and actually work, as I’ve been really bummed out about advertising results lately.

I want to get your thoughts on the initial design. If there is anything that should be changed I can make those changes before actually sending the files out for print. So give me your opinion. Note that there is a good amount of trim space around everything, on the printed version there will just be a little amount of space between the edge and the text. Keep in mind the idea is to use the big text to entice the reader to read the smaller text, and hopefully cut the coupon off. We may not get customers right away, but they have until the end of the year to use the coupon. We also had a little concern for the text in the first paragraph on the front, let me know what you think about that and if it should be re-worded:

Front:

Back:

Again, I’m very interested in hearing your thoughts. If you think it sucks, don’t hesitate to let me know!