Selling products is all about advertising! People have to know about your products in order to get sales, right? One of our top selling products for ActiveTuning is our custom grounding kits for the Nissan Titan and Pathfinder Armada. Grounding kits better help the grounding system of cars, and in turn, can potentially offer some very nice benefits:

• Increased Horse Power & Torque
• Awesome Looks
• Faster Shifts on Automatics
• Improved Mileage
• Reduced Emissions
• Stronger & Faster Starts
• Smoother Idle
• More Responsive Acceleration
• Reduced Audio Noise
• Improved Electrical Accessory Performance (brighter lights, windows/sunroofs operate faster, better radio reception, etc.)

As an additional positive, many of the 04-06 Titan owners experienced some sort of clicking sound with their trucks. Installing our grounding kit on many of the trucks also got rid of that issue…which helps make it a top seller.

ClubTitan.org is a forum made specifically for Nissan Titan owners. Forum communities are in my opinion the single best way to market an aftermarket car product. Offer good service and a great product, and word of mouth spreads quick. We decided to sponsor ClubTitan for at least a month and see how it affects our Titan grounding kit sales. There are about 80,000 Titan’s sold a year, just a decent piece of that pie is great.

Sponsorship was $50 for a month, and you get a few benefits:

• You get a 468×60 banner in rotation throughout the forum
• You get a 150×85 banner on the homepage
• You have the ability to post in the forums as a sponsor, and can promote your products
• We get our own dedicated forum

Here are the banners I made:

We’re currently working with the site owner to set things up so we can have a few different variations of banners, and see what performs the best.

We decided to also use our sponsorship status to kick things off with a group buy discount on the grounding kit. All we required was 25 people to buy a kit, and we’d drop $10 (20%) off the price.

I’ll be posting an update later on and we’ll see how everything performed. We’ll find out if the sponsorship was worth the cost, and get a better idea of how best to utilize forum community marketing.