Comments on: Results From Advertising In The Newspaper http://www.davepit.com/results-from-advertising-in-the-newspaper/ The ramblings of David Pitlyuk, entrepreneur Thu, 18 Mar 2010 14:39:14 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: David Pitlyuk http://www.davepit.com/results-from-advertising-in-the-newspaper/comment-page-1/#comment-1585 David Pitlyuk Mon, 23 Jul 2007 14:33:22 +0000 http://www.davidpitlyuk.com/2007/07/17/results-from-advertising-in-the-newspaper/#comment-1585 Rich - Excellent feedback, and much appreciated. I'll definitely look further into direct marketing. I haven't read that one, but I have read Little Red Book of Sales Answers. I'll give that one a look though. Rich – Excellent feedback, and much appreciated. I’ll definitely look further into direct marketing. I haven’t read that one, but I have read Little Red Book of Sales Answers. I’ll give that one a look though.

]]> By: RBL http://www.davepit.com/results-from-advertising-in-the-newspaper/comment-page-1/#comment-1584 RBL Mon, 23 Jul 2007 14:27:17 +0000 http://www.davidpitlyuk.com/2007/07/17/results-from-advertising-in-the-newspaper/#comment-1584 David, study up on direct marketing science. DM techniques can quickly build your business. Also, you can leverage the local newspaper more cost-effectively through public relations. Likewise, a steady beat of local speaking engagements can do wonders. That said, classified advertising, done scientifically, and targeting LOCAL papers (as opposed to big regional metros), supported with local targeted mailings or hand-outs, can drive a steady stream of leads. The trick to DM is to test, and do so with the smallest possible ads. This can cost you less than Google AdWords, and will generate phone calls, not clicks. Bone up on DM! Lastly, have you read http://snipr.com/1onem? Lots of great ideas there. David, study up on direct marketing science. DM techniques can quickly build your business. Also, you can leverage the local newspaper more cost-effectively through public relations. Likewise, a steady beat of local speaking engagements can do wonders. That said, classified advertising, done scientifically, and targeting LOCAL papers (as opposed to big regional metros), supported with local targeted mailings or hand-outs, can drive a steady stream of leads. The trick to DM is to test, and do so with the smallest possible ads. This can cost you less than Google AdWords, and will generate phone calls, not clicks. Bone up on DM! Lastly, have you read http://snipr.com/1onem? Lots of great ideas there.

]]> By: David Pitlyuk http://www.davepit.com/results-from-advertising-in-the-newspaper/comment-page-1/#comment-1503 David Pitlyuk Thu, 19 Jul 2007 13:55:12 +0000 http://www.davidpitlyuk.com/2007/07/17/results-from-advertising-in-the-newspaper/#comment-1503 I can definitely say that it is in business work....The majority of the money that we've made so far has been business work, but residential is quick little jobs here and there that add up and are much easier to get. We eventually don't want to do any residential, but it will take time to get to that point. In fact, we want to be doing government contracting ultimately. We'll be doing some more business-targeted advertising soon. I can definitely say that it is in business work….The majority of the money that we’ve made so far has been business work, but residential is quick little jobs here and there that add up and are much easier to get. We eventually don’t want to do any residential, but it will take time to get to that point. In fact, we want to be doing government contracting ultimately. We’ll be doing some more business-targeted advertising soon.

]]> By: Scot Smith http://www.davepit.com/results-from-advertising-in-the-newspaper/comment-page-1/#comment-1496 Scot Smith Thu, 19 Jul 2007 06:51:44 +0000 http://www.davidpitlyuk.com/2007/07/17/results-from-advertising-in-the-newspaper/#comment-1496 I was just talking to a guy who owns a computer business here. He says the money is in business work. Maybe you could hire someone for 100% commission to sell your services to business clientèle?

He also said he makes a lot of his revenue from contract work with the local military base.

]]> By: David Pitlyuk http://www.davepit.com/results-from-advertising-in-the-newspaper/comment-page-1/#comment-1481 David Pitlyuk Wed, 18 Jul 2007 14:39:38 +0000 http://www.davidpitlyuk.com/2007/07/17/results-from-advertising-in-the-newspaper/#comment-1481 Scott: Thanks for the feedback. We are a member of a local BIN, but it seems very unorganized for our area. I've had a few companies, but I've never joined the local Chamber of Commerce, although many recommend it. That's definitely something we'll look more into. Patricia: Excellent feedback, thanks you! We've already spoken with Annapolis Capital (it's actually where our advertisement was in) about that very topic. Just a matter of getting a press release written. Great idea with renting an e-mail list, the only thing with that is 50% off deal is for home users only. 50% off of business services would kill us just due to the amount of time required on most of those jobs. We could definitely rent a list and target something to businesses, just have to come up with it. We have already had one company contact us to purchase leads, but before dropping $500 on it, I wanted to see if it worked. I think there is a site online that provides 100 free leads first, so I was going to test the water with something like that before heavily investing. It sounds like a press release may be the best bet to potentially get some free advertising in place, and I think I'd like to put that closer to the top of our priority list (need to finish the business section of our website first). Scott: Thanks for the feedback. We are a member of a local BIN, but it seems very unorganized for our area. I’ve had a few companies, but I’ve never joined the local Chamber of Commerce, although many recommend it. That’s definitely something we’ll look more into.

Patricia: Excellent feedback, thanks you! We’ve already spoken with Annapolis Capital (it’s actually where our advertisement was in) about that very topic. Just a matter of getting a press release written.

Great idea with renting an e-mail list, the only thing with that is 50% off deal is for home users only. 50% off of business services would kill us just due to the amount of time required on most of those jobs. We could definitely rent a list and target something to businesses, just have to come up with it. We have already had one company contact us to purchase leads, but before dropping $500 on it, I wanted to see if it worked. I think there is a site online that provides 100 free leads first, so I was going to test the water with something like that before heavily investing.

It sounds like a press release may be the best bet to potentially get some free advertising in place, and I think I’d like to put that closer to the top of our priority list (need to finish the business section of our website first).

]]> By: Patricia http://www.davepit.com/results-from-advertising-in-the-newspaper/comment-page-1/#comment-1480 Patricia Wed, 18 Jul 2007 13:16:27 +0000 http://www.davidpitlyuk.com/2007/07/17/results-from-advertising-in-the-newspaper/#comment-1480 I have a few suggestions: - Send a press release announcing the Grand Opening of your business to all newspapers in the local area. Be sure to include the smaller publications, such as the Bowie Blade and Annapolis Capital. They are always looking to feature "up and comers" in their Business Section - Consider renting an email list of local businesses in your target area and send an email promoting the Grand Opening and GIVE A DEADLINE OF WHEN THE 50% OFF DEAL ENDS (call to action/sense of urgency is very important). It sounds like you might be able to target small law, real estate, and medical offices. Targeted email campaigns are a cost-effective way to reach your audience. If you go through with the email campaign and can spare the resources, follow-up with telemarketing. I have a few suggestions:
- Send a press release announcing the Grand Opening of your business to all newspapers in the local area. Be sure to include the smaller publications, such as the Bowie Blade and Annapolis Capital. They are always looking to feature “up and comers” in their Business Section
- Consider renting an email list of local businesses in your target area and send an email promoting the Grand Opening and GIVE A DEADLINE OF WHEN THE 50% OFF DEAL ENDS (call to action/sense of urgency is very important). It sounds like you might be able to target small law, real estate, and medical offices. Targeted email campaigns are a cost-effective way to reach your audience. If you go through with the email campaign and can spare the resources, follow-up with telemarketing.

]]> By: Scott Freshman http://www.davepit.com/results-from-advertising-in-the-newspaper/comment-page-1/#comment-1474 Scott Freshman Wed, 18 Jul 2007 04:46:03 +0000 http://www.davidpitlyuk.com/2007/07/17/results-from-advertising-in-the-newspaper/#comment-1474 I am a strong believer in Yellow Pages and Internet for being the only two places customers will look when they need services. For a B2B service, Chamber of Commerce meetings are a great place to see people enough to build relationships so that potential customers will remember you. Newspapers ads? Like shooting a shotgun in the air and hoping a bird flies by...biz journals CAN be successful on a hit-or-miss basis. I am a strong believer in Yellow Pages and Internet for being the only two places customers will look when they need services. For a B2B service, Chamber of Commerce meetings are a great place to see people enough to build relationships so that potential customers will remember you. Newspapers ads? Like shooting a shotgun in the air and hoping a bird flies by…biz journals CAN be successful on a hit-or-miss basis.

]]> By: David Pitlyuk http://www.davepit.com/results-from-advertising-in-the-newspaper/comment-page-1/#comment-1468 David Pitlyuk Tue, 17 Jul 2007 23:37:48 +0000 http://www.davidpitlyuk.com/2007/07/17/results-from-advertising-in-the-newspaper/#comment-1468 Loren: Interesting....How did you make the transition between part-time and full-time? You had to start somewhere to get the referral business in the first place? I'd be interested in hearing more of your "how I started" story if possible. Loren: Interesting….How did you make the transition between part-time and full-time? You had to start somewhere to get the referral business in the first place? I’d be interested in hearing more of your “how I started” story if possible.

]]> By: Loren Nason http://www.davepit.com/results-from-advertising-in-the-newspaper/comment-page-1/#comment-1467 Loren Nason Tue, 17 Jul 2007 23:34:11 +0000 http://www.davidpitlyuk.com/2007/07/17/results-from-advertising-in-the-newspaper/#comment-1467 David, I have never done Newspaper or Yellow pages. The cost didn't seem worth it. I did have some luck using a niche paper - Orange County Business Journal. That brough me two GREAT contracts and they are still customers today (over 2 years) The rest of my business is referral. Loren David,

I have never done Newspaper or Yellow pages. The cost didn’t seem worth it. I did have some luck using a niche paper – Orange County Business Journal. That brough me two GREAT contracts and they are still customers today (over 2 years) The rest of my business is referral.

Loren

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