A big congratulations to the folks at Feedburner, as it has been confirmed that Google is scooping them up for $100 million. I think I could say this for most bloggers, but FeedBurner has actually been a service that we all like and enjoy using. FeedBurner has been the saving grace for RSS feeds, allowing site owners to better track, implement, and promote their site and RSS feeds.

So what changes can we expect with this new Google tool? Hopefully nothing too drastic! It sounds like most people are expecting them to implement AdSense into RSS feeds, I’d say that’s a fair assumption. I think this would be great, as long it’s not overbearing. It would allow sites who have a large chunk of visitors that view the site via RSS to make more money if their feeds aren’t monetized as efficiently as possible.

This will be something that I’ll definitely be watching closer for updates.

Update: An interesting fact to note…FeedBurner has 422,717 publishers signed up for its service. This means Google is paying about $237/publisher. That’s not too shabby, and I have a feeling they will be making much more overall per publisher. Should be a great ROI in my opinion.